What is a cookie?
A cookie is a small text file placed on your device by a website you visit. It allows the site to remember information about your visit, for example your language preference or the choices you made in our cookie settings. Some technologies (localStorage, sessionStorage) work in similar ways and are covered by this policy.
Cookie categories
We group cookies into four categories.
Necessary cookies are always active, because the site cannot work without them.
Analytics cookies (Google Analytics) are also always active. They are set for every visitor who uses the site. The cookie banner and the "Cookie settings" panel do not switch them off. You can stop them in the ways described under "How to opt out of Google Analytics" below. The advertising features of Google Analytics, which we have turned on, are part of the same service and are likewise always active; they may also involve Google's own cookies on Google's domains (see "Google Analytics advertising features (Google signals)" below).
Cloudflare Web Analytics also runs on every page, but it does not set cookies or store anything in your browser, so it does not fall into any of these categories. See "Cloudflare Web Analytics (no cookies)" below.
Functional and marketing cookies are set only with your consent. You can give or refuse consent in the cookie banner, or at any time through the "Cookie settings" link in the footer. We do not currently set any functional cookies, and we do not set any marketing cookies of our own. The marketing setting does not control Google Analytics or its advertising features.
Necessary cookies (always active)
pt_locale: stores your language preference (en or he). Lifetime: 1 year. Provider: PhonedTech.
pt_consent: records your cookie-consent choices. Lifetime: 1 year. Provider: PhonedTech.
phonedtech_session: your visit session. It also keeps the campaign details (UTM parameters) of the first link with such details that brought you to our site in that visit, and the first page you opened, so that a contact-form message or project brief you send later can include them. Lifetime: 2 hours after the last page you open on the site. Provider: PhonedTech.
XSRF-TOKEN: protects the forms you send against cross-site request forgery (an attack in which another website tries to send a form in your name). Lifetime: 2 hours after the last page you open on the site. Provider: PhonedTech.
pt_a11y (stored in your browser's localStorage, not a cookie): remembers the accessibility settings you choose, such as text size or contrast. It is created only if you change these settings, and it stays until you clear your browser data. It is not sent to our server. Provider: PhonedTech.
Analytics cookies (Google Analytics)
What it is: Google Analytics is a web analytics service provided by Google. We use Google Analytics 4 to see how visitors use our site.
When it runs: Google Analytics runs for every visitor, on every page, whenever you use the site. It does not wait for your answer to the cookie banner. Choosing "Reject all" or changing your cookie settings does not switch it off. It also records each page you open as you move around the site.
Why we use it: to understand how visitors use the site, so that we can improve it.
Advertising features: we have also turned on the advertising features of Google Analytics (Google signals). See "Google Analytics advertising features (Google signals)" below.
Cookies it uses: Google's script sets the following cookies on our domain (phonedtech.com):
_ga: tells visitors apart, so that repeat visits from the same browser can be counted. Lifetime: up to 2 years. Provider: Google.
_ga_ZNZ60LE4JD: keeps track of your current visit (session). Lifetime: up to 2 years. Provider: Google.
"Up to 2 years" is the period Google sets. Your browser may keep these cookies for less time. For example, Chrome keeps them for about 13 months.
What is collected: information about your visit, such as the pages you view, how you got to our site (for example, from a search engine or from a link on another website), your approximate location (such as country or city), the type of device and browser you use, and how long you stay on the site.
Who receives the data: the data is sent to Google and processed by Google (Google LLC and its affiliates, such as Google Ireland Limited). Google may process it outside Israel, including in the United States. According to Google, Google Analytics 4 does not log or store IP addresses.
Google Analytics advertising features (Google signals)
What we have turned on: in our Google Analytics account we have turned on Google signals and the advertising features of Google Analytics. These features include demographics and interests reports, cross-device reports, and audience lists (remarketing audiences).
What they do: when a visitor is signed in to a Google account and has allowed ad personalization in that account, Google can associate that visitor's visits to our site with their Google account. Google uses this to give us combined reports, for example on how visitors move between devices and on visitors' estimated age range, gender and interests. According to Google, these reports include only aggregated data, and the signed-in data used for Google signals is kept for up to 26 months.
Audience lists: visitors to our site may be added to audience lists, which are groups of visitors who did something in common, such as visiting a certain page. Audience lists can be shared with linked Google advertising accounts and used for advertising on Google services.
Why we use them: to understand our visitors better, for example their approximate age range and interests and whether they visit from more than one device.
Cookies and identifiers: for these features, we and Google use first-party cookies (such as the Google Analytics cookie _ga, which is set on our domain) together with third-party cookies (such as Google's advertising cookies, for example the DoubleClick cookie) and other Google identifiers. With these features turned on, Google's script also sends information about your visit to Google's advertising domains, such as stats.g.doubleclick.net and www.google.com/ads/ga-audiences (or a local Google domain, such as www.google.co.il). Our site does not set cookies on these Google domains. When your browser contacts them, Google may read or set its own cookies there, depending on your browser's settings and on whether you already have Google cookies (for example, because you are signed in to a Google account). Google describes its cookies and how long they last at https://policies.google.com/technologies/cookies
What we see: we see only aggregated reports, such as how many visitors fall into an age range or are interested in a topic. Google does not tell us who you are, and we do not try to identify you from this data; Google's policies do not allow us to.
When they run: like the rest of Google Analytics, these features are active on every visit. The cookie banner and the "Cookie settings" panel, including the marketing setting, do not switch them off.
How to opt out: you can stop or limit these features in these ways:
In your Google account: turn off personalized ads in My Ad Center: https://myadcenter.google.com (or in Google's Ad Settings: https://adssettings.google.com). According to Google, Google signals uses data only from signed-in users who have turned on ad personalization.
With Google's opt-out add-on: the add-on stops Google Analytics, including these features, from collecting data about your visits to websites: https://tools.google.com/dlpage/gaoptout
With the NAI opt-out: the consumer opt-out of the Network Advertising Initiative (NAI) lets you opt out of interest-based advertising by the companies that take part in it: https://optout.networkadvertising.org
In your browser: block third-party cookies in your browser settings, or use a content blocker (an ad or tracker blocker).
How to opt out of Google Analytics
The cookie banner and the "Cookie settings" panel on our site do not switch off Google Analytics. You can stop or limit it in these ways:
In your browser: block or delete cookies in your browser settings. If you delete the Google Analytics cookies but do not block them, they will be set again on your next visit.
With Google's opt-out add-on: Google offers a free browser add-on that stops Google Analytics from collecting data about your visits to websites: https://tools.google.com/dlpage/gaoptout
For the advertising features (Google signals): you can also turn off personalized ads in My Ad Center or use the NAI opt-out. See "Google Analytics advertising features (Google signals)" above.
Google's own policies explain how Google uses this data: https://policies.google.com/privacy and https://policies.google.com/technologies/partner-sites
Cloudflare Web Analytics (no cookies)
What it is: Cloudflare Web Analytics is a web analytics service provided by Cloudflare, Inc. Cloudflare also delivers our site to visitors and protects it, and it adds the service's script (static.cloudflareinsights.com/beacon.min.js) to our pages as they pass through Cloudflare's network.
When it runs: Cloudflare Web Analytics runs for every visitor, on every page, whenever you use the site. It does not wait for your answer to the cookie banner, and the cookie banner and the "Cookie settings" panel do not switch it off. It also reports each page you open as you move around the site.
Why we use it: to count visits and see how fast our pages load, so that we can improve the site.
No cookies or local storage: Cloudflare Web Analytics does not set any cookies and does not store anything in your browser's localStorage or sessionStorage. According to Cloudflare, the service does not use cookies or local storage to collect usage data, and Cloudflare does not use your IP address, your browser's user agent or any other data to "fingerprint" (identify) individual visitors for its analytics.
What is collected: each time you open a page, the script sends a short report to an address on our domain (phonedtech.com/cdn-cgi/rum) that is handled by Cloudflare. The report contains the address of the page, the page you came from (the referrer), the type and version of your browser and operating system, a random identifier created anew for each page view, and technical measurements of the page's performance, such as how long it took to load and how quickly it responded to clicks. Like any request to a website, the report reaches Cloudflare together with your IP address and your browser's user agent.
Who receives the data: the data is sent to Cloudflare and processed by Cloudflare (Cloudflare, Inc.). Cloudflare may process it outside Israel, including in the United States. Cloudflare's privacy policy: https://www.cloudflare.com/privacypolicy/
How to stop it: the cookie banner and the "Cookie settings" panel do not switch off Cloudflare Web Analytics, and blocking cookies in your browser does not affect it, because it does not use cookies. Browser content blockers (ad or tracker blockers) can block its script; when the script is blocked, no report is sent.
Functional cookies (require consent)
Functional cookies remember choices you make to give you a better experience, for example your accessibility preferences if you choose to sync them across devices in the future. We currently do not set any functional cookies; this category is reserved for future use.
Marketing cookies (require consent)
Marketing cookies help us reach the right audience with relevant PhonedTech content. We currently do not set any marketing cookies of our own. If we add our own advertising or retargeting cookies in the future, we will list the specific cookies and their lifetimes here, and they will only be set after you give consent.
This category does not cover the advertising features of Google Analytics. They are part of Google Analytics, are always active, and may involve Google's own advertising cookies on Google's domains (see "Google Analytics advertising features (Google signals)" above). The marketing setting in the cookie banner and the "Cookie settings" panel does not switch them off.
Third-party cookies
The Google Analytics cookies (_ga and _ga_ZNZ60LE4JD) are set on our domain by Google's script, which is loaded from Google's servers (www.googletagmanager.com). The script uses these cookies when it sends information about your visit to Google. See "Analytics cookies (Google Analytics)" above.
The advertising features of Google Analytics may involve Google's own cookies on Google's domains (such as doubleclick.net). Any such cookies are read and set by Google, not by our site; see "Google Analytics advertising features (Google signals)" above.
Apart from Google, no third-party service sets cookies through our site. Google Analytics is the only analytics service on our site that sets cookies: Cloudflare Web Analytics does not set any (see "Cloudflare Web Analytics (no cookies)" above). We do not set advertising or marketing cookies of our own. Our fonts are hosted on our own server, so loading them does not set any cookies.
PhonedTech administrators logging into the /admin area cause Filament to set cookies for the admin session. Those cookies do not affect public visitors.
How to manage cookies
On PhonedTech: click "Cookie settings" in the footer to open the cookie settings panel. There you can change your choices for functional and marketing cookies at any time. Necessary cookies, Google Analytics (including its advertising features) and Cloudflare Web Analytics are always active and cannot be switched off there.
In your browser: most browsers let you block, delete, or limit cookies through their settings. This is also a way to stop the Google Analytics cookies. Blocking third-party cookies stops Google's own cookies on Google's domains (such as the DoubleClick cookie) from being read or set when you visit our site. Blocking cookies does not stop Cloudflare Web Analytics, because it does not use cookies. Blocking necessary cookies will likely break parts of the site (e.g., language preference will not persist).
Each browser's help pages explain how to do this (for example, Chrome, Safari, Firefox and Edge).
Changes to this policy
We may update this Cookies Policy when we add or remove cookies, change providers, or in response to legal updates. The date at the top reflects the last update.
More information
For questions about cookies, contact privacy@phonedtech.com. To learn more about cookies generally, the Israeli Ministry of Justice publishes guidance at justice.gov.il, and the European Data Protection Board publishes general information at edpb.europa.eu.