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For small business owners

Software for small businesses

Running on WhatsApp, Excel and paper? We build one simple system around the way you already work, so you spend less time chasing messages and lists, and more time on your customers.

In short

PhonedTech builds simple systems for small businesses in Israel: online booking and ordering, tracking orders and jobs, a customer list (CRM), a website or an app, in place of WhatsApp threads, spreadsheets and paper. We start with a free 30-minute call, agree the plan in writing, show you progress every week, and everything we build is yours.

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What small business owners ask us first

  • There's so much to fix. Where do we even start?

    With one job: the one that takes up most of your time. On a free 30-minute call we look at how you work today and suggest where to begin.

  • We're not technical. Will we understand what we're getting?

    You don't need to be technical. We talk in plain words, show you real screens instead of technical documents, and you tell us in your own words what to change.

  • Will our team actually use it?

    That's the whole point. We build it to match the way your team already works, with simple screens on the computer and the phone. Your team can try it while we build, so by launch day it already feels familiar.

What a first system usually includes

Most small businesses start with a few of these parts. On the free call we tell you which ones you actually need, and which can wait.

  • One place for your customers, orders, bookings or jobs, instead of spreadsheets and chat threads.
  • Online booking or ordering on your website, open at any hour.
  • Automatic reminders and updates for your customers on WhatsApp, by text or by email.
  • A simple screen that shows today's work, on your computer or your phone.
  • Connections to the tools you already use, such as your invoicing service or your online store.
  • Training for your team, and short written notes to come back to.

Need a CRM? We have our own

A CRM keeps your customers, leads and follow-ups in one place. PhonedCRM is a CRM we built ourselves, so there's no need to build one from scratch: we set it up around the way you work. For now it's in English; Hebrew is coming soon.

  • Your own separate server: nothing is shared with other companies.
  • Your own web address, and your logo on the login screen.
  • Every lead, note, task and document in one place, with reminders so nobody forgets to call back.
  • Connected to your website's contact form and the tools you already use.
  • Backups and 24/7 monitoring included.
  • We can add an AI assistant to your CRM.

The services small businesses ask for most

Industries we know well: clinics, stores, factories, tourism, insurance and real estate.

All services→

What it could look like

All examples→

ExampleClinic

Online booking and reminders for a clinic

An illustration of what we could build for you, not a client project.

Patients book on your website, get a reminder on WhatsApp or by text, and the front desk sees the whole day on one screen.

The situation

Say you run a clinic with a few therapists. Patients call to book, the diary is a shared spreadsheet, and every afternoon someone at the front desk phones tomorrow's patients to remind them. When a patient forgets, the slot stays empty. When the line is busy, new patients hang up and call another clinic.

What we'd build

  • A booking page on your website: patients choose a therapist, a treatment and a free time, at any hour.
  • An automatic reminder on WhatsApp or by text the day before, with a link to confirm or cancel.
  • When someone cancels, the time goes straight back on the booking page.
  • A simple screen for the front desk: today's and tomorrow's appointments, who has confirmed, and a patient list with contact details and past visits.
  • Patient details stay in your own system, and only your staff can see them.

How it would work

  1. A patient books on your website, or the front desk books for them during the call.
  2. The day before, the system sends a WhatsApp message or a text with the time and a link to confirm or cancel.
  3. Confirmations and cancellations appear on the front desk screen by themselves.
  4. A freed-up time goes back on the booking page, so another patient can take it.
Typical timeline
About 4 weeks for a simple first version, and 16 weeks or more for a large online system.
Price
Quoted per project, after a free call

Ways to work with us

We offer all of these. Which one fits depends on you and on the project, so we suggest one after the free call.

  • Fixed-price project

    For a clearly defined job, agreed in full and in writing before any work starts.

  • Monthly retainer

    Ongoing work every month: improvements, updates and looking after your system.

  • Part-time CTO

    A senior engineer as your part-time tech partner for decisions, plans and hiring, without a full-time hire.

    Learn more: Part-time CTO

  • Dedicated team

    Engineers who work on your product as part of your team, week after week, for as long as you need them.

  • White-label for agencies

    We build for an agency's clients under the agency's brand, and stay in the background.

    Learn more: White-label for agencies

What we promise you

  • A reply from an engineer

    One of our engineers reads your message and usually replies within one business day.

  • A written summary after the free call

    After the free 30-minute call you get a short written summary of what we suggest. It's yours to keep, even if you don't hire us.

  • A senior engineer from start to finish

    A senior engineer is on your project from the first call to handover. We don't pass the hard parts to subcontractors.

  • Progress you can see every week

    While we build, we show you the progress every week in a short demo or check-in, so you always know where things stand.

  • You own everything

    The code, the accounts and your web address are in your company's name from day one. If you ever want to move on, everything is already yours.

  • We stay after launch

    We stay with you through the first weeks after launch and, if you want, keep looking after your system after that. We don't hand over the keys and disappear.

Questions small business owners ask

How much does a system for a small business cost?

There's no price list, because every business needs something different. After a free 30-minute call you get a written plan and a clear quote, so you know exactly what's included before any work starts.

Can we start small?

Yes, and we usually suggest it. A small, focused first version can take about four weeks. Once it's working, you add the next part, so you only build what has proved useful.

Do we need to replace the tools we already use?

Usually not. We connect your new system to the tools that work for you, such as your invoicing service, your online store or your WhatsApp Business number, and replace only what gets in the way.

Is PhonedCRM enough, or do we need custom software?

If you mainly need one place for customers, leads and follow-ups, PhonedCRM is often enough, and we set it up around the way you work. If your business needs something no CRM does, we build it. We tell you honestly which one fits.

Who owns the system?

A system we build for you is yours from day one: the code, the accounts and your web address are in your company's name, and you get written notes on how it all works, so you're never tied to us. PhonedCRM is our own product, so its code stays ours, but it runs on a separate server just for your business, at your own web address, and the information in it is yours.

What if something stops working after launch?

Send us a WhatsApp message or an email. We stay with you through the first weeks after launch, and after that you can keep us on a monthly retainer to look after the system, fix what comes up and keep improving it.

Tell us what slows your business down

Book a free 30-minute call or send us a WhatsApp message. Tell us which part of your day takes the most time, and we'll start from there.

Book a free 30-minute callWhatsApp ushello@phonedtech.com